Networking, business development and a willingness to learn as much information as possible are all skills that have helped Liam Reid to thrive as a Corporate Event Sales Executive at Moonee Valley Racing Club .

Skills that he learnt at the Carlton College of Sport in 2019, Liam loved his time studying the Diploma of Sport Coaching and Development and felt that it helped to propel him towards a career in the industry.

“I found the networking opportunities invaluable and the hands-on approach to learning really helped me to develop a knowledge of the industry,” he explained.

“I have loved sport for as long as I can remember, so I wanted to work in an industry I was passionate about – and now I’m pleased to say I can be of benefit to the company while also doing something I enjoy.”

Following his graduation, Liam also completed a Bachelor of Business – studying part-time, whilst working full time at ‘The Valley.’

“It was a bit of a juggle, but certainly achievable,” he reflected.

In his current role, Liam is responsible for selling corporate race day functions to a wide range of clients.

From Sportsbet, to major AFL clubs and even Sports Entertainment Network, he enjoys the challenge of generating business through forming and maintaining strong relationships.

“From cold calling to networking events and follow-up meetings and messages, I am always on the lookout for new business,” he said. “I have a passion for sales, and I know that I’m good at it, so I have found a niche for myself.”

Happy where he is, Liam doesn’t rule out the possibility of a return to IKON Park in the future.

“I loved my time at Carlton, so getting back there one day and working in the Commercial team would be amazing.”

Keen to share his experiences and advice with anyone looking for a career in sport, Liam believes the best thing to do is to take any chance that presents itself.

“Honestly, the best way forward is to get out there and do any role that is on offer,” he said. “From volunteering to work experience it will all help you to progress.”

“Ultimately, if you absorb as much information as possible and look for opportunities to apply it in the real world, then you will be well placed to succeed.”

For more information on the Carlton College of Sport and the Diploma of Sport Coaching and Development, click HERE

Andrew Young